Does your on hold program highlight the great things happening at your practice?

In dentistry, like other business today, seven out of ten callers are put on hold. What are they hearing when they call your dental practice? If they simply hear dead air, the chances are good that they’ll hang up or worse, call another dentist altogether. Effective on-hold messaging reduces hang-ups by nearly 80%. And callers will even stay on hold longer with a thoughtful on-hold marketing program. In fact, 16 to 20% of callers respond to offers based on on-hold messages.